Fashion design is the art of the application of design and aesthetics or natural beauty to clothing and accessories. Fashion design is influenced by cultural and social latitudes, and has varied over time and place. Fashion designers work in a number of ways in designing clothing and accessories such as bracelets and necklace, because of the time required to bring a garment onto the market, must at times anticipate changing consumer tastes.
Fashion designers attempt to design clothes which are functional as well as aesthetically pleasing. They must consider who is likely to wear a garment and the situations in which it will be worn. They have a wide range and combinations of materials to work with and a wide range of colors, patterns and styles to choose from. Though most clothing worn for everyday wear falls within a narrow range of conventional styles, unusual garments are usually sought for special occasions such as evening wear or partydresses.
Some clothes are made specifically for an individual, as in the case of haute couture or bespoke tailoring. Today, most clothing is designed for the mass market, especially casual and every-day wear.
Italy is one of the leading countries in fashion design, alongside others such as France, USA, Great Britain, Germany and Japan. Fashion has always been an important part of the country's cultural life and society, and Italians are well known for their attention of dressing-up well; "la bella figura", or good impression, remains traditional
Italian design became prominent during the 11th–16th centuries, when artistic development in Italy was at its peak. Cities such as Palermo,Venice, Milan, Naples, Florence and Vicenza started to produce luxury goods, hats, cosmetics, jewelry and rich fabrics. During the 17th-early 20th centuries, Italian fashion lost its importance and lustre and Europe's main trendsetter became France, with the great popularity of French fashion; this is due to the luxury dresses which were designed for the courtiers of Louis XIV.[1] However, since the 1951–53 fashion soirées held by Giovanni Battista Giorgini in Florence,[2] the "Italian school" started to compete with the French haute couture, and labels such as Ferragamo and Gucci began to contend with Chanel and Dior. In 2009, according to the Global Language Monitor, Milan, Italy's centre of design, was ranked the top fashion capital of the world, and Rome was ranked 4th,[3] and, despite both cities fell down places in subsequent rankings, in 2011, Florence entered as the 31st world fashion capital. Milan is generally considered to be one of the "big four" global fashion capitals, along with New York City, Paris, and London; occasionally, the "big five" also includes Rome.[4]
Examples of major Italian fashion houses are: Giorgio Armani, Laura Biagiotti, Bottega Veneta, Brioni, Canali, Roberto Cavalli, Corneliani,Brunello Cucinelli, Dolce & Gabbana, Dsquared2, Etro, Fendi, Salvatore Ferragamo, Alberta Ferretti, Gucci, Krizia, La Perla, Loro Piana,Marni, Max Mara, Missoni, Miu Miu, Moncler, Moschino, Prada, Emilio Pucci, Ermanno Scervino, Trussardi, Valentino, Versace, Tod's andErmenegildo Zegna [5] to name a few. Other labels which are mainly focused on the production of leather goods such as shoes and bags are Ballin, Braccialini, Casadei, Furla, Gherardini, Alberto Guardiani, Bruno Magli, Cesare Paciotti, Piquadro, Fratelli Rossetti, Gianvito Rossi, Sergio Rossi, Santoni, A Testoni, The Bridge, Zagliani, Giuseppe Zanotti design. Italy also is home to many fashion magazines, such as Vogue Italia, Vanity Fair, Elle, Glamo
source of article :
http://en.wikipedia.org/wiki/Fashion_design
http://en.wikipedia.org/wiki/Italian_fashion
